We are thrilled to announce that Amanda Grainger, has been promoted to General Manager – Strategy & Marketing and Daniella Sorace, to General Manager – Culture & People.
In their new General Manager roles, Amanda and Dani will work to support Kate Keane on the day to day running of the business as well as drive strategic plans and expansion of the agency across our Luxury, Retail & Consumer, Beauty & Events divisions.
This dynamic duo have been with the agency for 8 and 4 years respectively, and in that time have overseen countless campaigns, projects and worked to secure major new business wins.
Having joined KateCo. PR as an Account Director in 2014, Amanda has managed clients including Melbourne Fashion Week, Yellowglen, Moomba Festival (City of Melbourne) and realestate.com.au. Amanda has also driven new business development for the agency for the past 4 years, with key wins including the Lexus Australia Lifestyle PR account and The LUME Melbourne.
Daniella has been a driving force behind many of KateCo. PR’s biggest campaigns, managing the agency’s Luxury and Retail & Consumer portfolios and overseeing clients including The Australian Turf Club, Lexus and Penfolds, as well as building the agency’s successful Fashion & Lifestyle showroom.
Kate Keane, said of the promotions, “KateCo. PR wouldn’t be what it is today without the unwavering support, well rounded experience and sheer determination and motivation of Amanda and Dani. I am thrilled to promote them into GM roles to drive further growth and continued success for the agency. To have these two incredible women who I admire and respect by my side as we pursue a global growth strategy is exciting; I can’t wait to see what the future holds.”
