Two of Australia’s most established and respected public relations agencies, KateCo. PR and Two Hands Agency, have today announced a strategic merger, bringing together decades of experience, complementary strengths and a shared vision for the future of global communications.
As part of the merger, Two Hands Agency will transition into KateCo. PR, uniting its clients, capabilities and creative IP within a single, globally focused agency structure. The move combines Two Hands Agency’s global influencer and brand strategy expertise with KateCo. PR’s culturally driven PR and experiential activations, creating a stronger platform for international growth and expanded client opportunities.
Through this merger, KateCo. PR will offer expanded capabilities across brand strategy, earned media, influencer marketing, events and global communications, while maintaining the highly personalised, founder-led approach both businesses are known for.
Importantly, existing clients can expect business as usual, with continuity of leadership, teams and relationships, now supported by greater scale, deeper resources and broader strategic thinking.
Kate Keane, Founder KateCo. PR said:
“This merge marks a major step in our global growth ambition. From our Melbourne HQ, alongside our US- based team, we’ll offer expanded capability across global communications – while keeping the personalised, founder-led approach Simone and I are known for. It’s an exciting year ahead for our team, and we look forward to continuing to lead a values-first agency — delivering connected, culturally resonant work for existing and prospective clients.”
Simone Marshall, Founder of Two Hands Agency, said:
“Kate and I have long shared a deep respect for each other’s work, and forming The Residency in 2024 confirmed how naturally our visions aligned and became the catalyst that showed us what was possible together. With complementary expertise and a clear belief in global growth, we’re entering an exciting new chapter, one that allows us to deliver more strategic, connected and impactful work for brands both here in Australia and internationally.”
Leveraging her deep understanding of the US market, Simone will assume the role of Global Agency Director, working alongside the leadership team to shape client strategy while accelerating international growth and expanding KateCo. PR’s luxury, lifestyle and fashion portfolio globally.
The announcement reflects a broader shift within the communications industry, as brands increasingly seek integrated, agile and globally minded partners who can move seamlessly between strategy, storytelling and execution, without losing creative edge or accountability.
Operating from KateCo. PR’s Melbourne offices, the unified team reinforces the city’s reputation as a powerhouse for creative communications, and together with KateCo. PR’s US-based team, will support brands with national and international ambitions.
