Kate & Co. PR is thrilled to be working with Australian born brand, ASHAALIA, the latest addition to our stable of Showroom clients.
Combining haute couture elements from around the globe, Creative Director and Founder of ASHAALIA, Asheema Razak, wanted to create a legacy that was reflective of her unique ancestral lineage from India, Pakistan, and Punjab.
Dedicated to the foundations of elegance and sophistication, ASHAALIA handcrafts limited edition, bespoke garments featuring exquisite hand-beading. Each ASHAALIA piece is timeless, ensuring it will become a sustainable, long-lasting and treasured part of your wardrobe.
ASHAALIA has seen growing success on the global stage (recently being featured in British Vogue and Vanity Fair) and is set to showcase at Paris Fashion Week in October.
Our team will be working with ASHAALIA to expand awareness of the brand in the Australian market through business and founder profiling, product placement, showroom activity and influencer engagement with a particular focus on the upcoming Spring Racing and eventing season.