Our beauty portfolio continues to grow as we welcome STRAAND, skincare for your scalp that’s made for every straand!
An industry-disrupting addition to the Australian haircare market, STRAAND is turning scalp care on its head with its innovative offering of microbiome-focussed haircare. Crown-care for the next generation, STRAAND is deeply rooted in the ethos that “healthy hair starts with a healthy scalp”, with a line of affordable products that treat the skin on your head as well as you treat the skin on your face. Harnessing the power of prebiotics, STRAAND treats the scalp microbiome and addresses the cause of scalp issues – rather than throwing cheap, noxious chemicals at the problem. And not before time, too. With 75 per cent of the population concerned with damaged hair, 60 per cent with wellness and growth and 45 per cent and 35 per cent with frizz and dandruff respectively, STRAAND is leading the conversation on the “skinification” of hair.
A healthy scalp needs a strong skin barrier and well-balanced microbiome, an ecosystem of microbes that live on the scalp and feed on sebum. Anyone prone to acne or breakouts will instantly recognise sebum as the oily secretions of the skin – in this case, of the scalp. The more sebum, the more dandruff. So, just like skincare for your face addresses the root cause of over-production of sebum, STRAAND’s range of cruelty free, vegan, natural, Australian-made products do just that for your scalp. By harnessing the power of prebiotics to keep sebum in-check, STRAAND promotes a healthy scalp, encouraging good cell turnover and providing an optimal environment for hair growth – which, in turn, combats scalp dryness, flaking, product build-up, thinning and even hair loss.
The agency will be overseeing media and influencer relations across the full brand offering and look forward to tapping into a new conversation in scalp care.