KateCo. PR had the pleasure of bringing the signature Australian wellness experience of Your Reformer to New York City, marking their official entry into the Northeast US market.
As the PR team leading the launch, we delivered a 5-day activation starting with two days of exclusive events for media and influencers, followed by a 3-day consumer experience that saw over 600 bookings, including a 24-hour Pilates marathon to celebrate World Pilates Day.
Guests were invited to experience On-Demand Reformer Pilates classes, explore the premium reformer range, and enjoy exclusive offers all within a beautifully curated space in the heart of Manhattan.
To amplify our Australian roots, we partnered with Bluestone Lane, a café group and coffee specialist founded by Aussies and making waves across the US. The multi layered partnership saw Your Reformer take over Bluestone Lane cafés in Dumbo and Tribeca, offering consumers free themed drinks, branded Pilates socks and free access to their app, whilst driving bookings and foot traffic direct to the pop-up.
A huge thank you to our incredible on-the-ground US team member Nic Bryant, and the wider Your Reformer global team. This is just the beginning, and we’re excited for what’s ahead!
