Skip to content
  • Home
  • About
  • Projects
  • Podcast
  • Content Creation
  • Showroom
  • News
  • Contact
Facebook-f Instagram Linkedin-in

Virgin Australia, Runway in the sky

When:

March 2018

Campaign:

Event management, Guest List Management and Media relations to amplify Melbourne Fashion Festival sponsorship

Results:

Prime time news coverage across all networks, Daily Telegraph, SMH, Herald Sun, Vogue, Elle. Finalist in PR Campaign of the Year.

Highlights:

Victoria’s Secret model Kelly Gale, walking the “runway” on the flight and surprising passengers on board

Back to Projects

Virgin Australia made aviation and fashion history when the airline held its first-ever fashion runway in the sky during a flight from Sydney to Melbourne in celebration of their partnership with the Virgin Australia Melbourne Fashion Festival.

Flying in from Los Angeles to headline the runway was Swedish-Australian Victoria’s Secret model Kelly Gale, who has aviation in her blood following her mum’s career as a pilot. Gale paraded past more than 200 surprised passengers, wearing celebrated Australian designer Ginger & Smart.

© 2023 Kate & Co. PR
Site by Krull D+A

Experience

  • Projects
  • Podcast
  • Content Creation
  • Showroom
  • Projects
  • Podcast
  • Content Creation
  • Showroom

About

  • About
  • News
  • Contact
  • About
  • News
  • Contact

Let's be Social

Facebook-f Instagram Linkedin-in
© 2023 Kate & Co. PR
Site by Krull D+A
  • Home
  • About
  • Projects
  • Podcast
  • Content Creation
  • Showroom
  • News
  • Contact
Facebook-f Instagram Linkedin-in