Kate & Co. PR were elated to unveil a special partnership between our client Lexus Australia as the presenting partner of Van Gogh Alive. Adelaide was the first Australian city in 2021 to be enveloped in the world’s most popular multi-sensory experience before it tours the country with an opening night event at Adelaide’s Grand Pavilion.
At the core of the Lexus brand resides a dedication in evoking all senses in harmony, perfectly aligned with what guests experienced as they were surrounded by a vibrant symphony of light, colour, sound and fragrance as Van Gogh’s greatest paintings came to life.
Australian actress Tilda Cobham-Hervey attended the exclusive opening night as the special guest of Lexus Australia, joined by a host of Adelaide talent and media, with Lexus’ Senior Manager of Sales, Aftersales and Dealer Operations, Yolande Waldock, presenting a speech on behalf of the brand.
Kate & Co. PR managed the Lexus guest list, media opportunities, and VIP attendance, securing incredible pre-event coverage on page three of Adelaide Advertiser featuring Tilda Cobham-Hervey and a multitude of social media pieces.