Back from making waves in NYC, Managing Director Kate Keane and General Manager Daniella Sorace were thrilled to host KateCo. PR’s inaugural New York showings, ‘THE RESIDENCY’ landing in the Big Apple ahead of New York Fashion Week.
Alongside fellow Melbourne-based boutique PR agency, Two Hands Agency, the team hosted over 80 appointments spanning media, stylists, key opinion leaders and media personalities, with guests immersing themselves in our portfolio of 14 Australian clients, including Your Reformer, Penfolds, PushPull.Shop, SHEILA™, PRANVERA, La Marzocco Home Australia, STRAAND, Mossman, Olga Berg , CEE CLEAR, GimmeStore, Sontse and 35mm Co .
THE RESIDENCY presented an opportunity for our Australian brands to connect with impressive industry contacts across fashion, beauty and lifestyle, with guests including celebrated hairstylist Chris Dylan, celebrity makeup artists Jenna Nicole and Australia’s very own Georgia Weir from Australian Women’s Weekly. One of our guests even took a gift for her bestie Gigi Hadid!
The showroom was overflowing with rich content opportunities at every corner, featuring our stunning floral installation by our very own in- house florist Dani, created with fresh flower moments purchased from the local market. Guests savoured Penfolds Champagne Brut Rosé and enjoyed La Marzocco coffee in the mornings while immersing themselves with the brands on show.
NYC embraced us for our style, our Australian accents and for showcasing impressive clients in a chic and light-filled space.
There is no doubt that we will be back in the big apple next year, we are already planning our next trip!
