Kate & Co. PR were privileged to support the launch of THE LUME Melbourne’s next fully immersive art experience Monet and Friends Alive, hosted by Friend of THE LUME Melbourne, Jacqui Felgate on Tuesday 16th September.
Delving into the mesmerising world of the Impressionist era, the experience showcases the masterpieces of the most prominent artists of the time, including Claude Monet, Édouard Manet, Pierre-Auguste Renoir and Paul Cézanne.
In a rich, dynamic display of light, colour and sound, their work comes to life in this unique, 360-degree cinematic environment where aromas, tastes and sounds stimulate and delight all senses.
Founder of THE LUME Melbourne, Bruce Peterson, commented that Monet & Friends Alive will offer guests “the same familiarity of all great things that they found inspirational when they first came to THE LUME Melbourne.”
Opening to the public on Wednesday October 26, guests won’t just admire Claude Monet, they’ll become part of his world by stepping into the life-size recreation of one of his most famous paintings, Bridge over a Pond of Water Lilies, created in 1899.
Harness your inner artist in Monet’s Studio, where you’ll be guided to recreate Impressionist masterpieces, line by line, replicating artwork on paper.
In the heart of the gallery, you will find a whimsical Parisian café, Café de Flore, paying homage to bohemian, 19th-century Paris.
Kate & Co. PR were thrilled to manage a strategic media relations rollout, driving publicity across print, online and radio. Coverage highlights included a front page run with The Age, in addition to Channel 7, Channel 9, Network 10, SBS, Australian Financial Review, Broadsheet, Nine.com.au and many more.