In late September, we had an incredible two weeks with our client Your Reformer, bringing The Haven, a beautifully curated pop-up Reformer Pilates experience to Los Angeles and Dallas.
From Melrose Ave, West Hollywood (Sep 17–21) to McKinney Ave, Uptown Dallas (Sep 24–28), Your Reformer opened its doors to media, influencers, VIP guests, and the wellness community, offering an immersive introduction to the brand’s premium at-home reformer and technology-led experience.
Each event invited guests to move at their pace, explore the tech, and discover how Reformer Pilates can fit their rhythm on their terms.
Highlights included:
1. VIP sessions hosted by Your Reformer founder Emma Stallworthy
2. Post-class coffee, matcha, and smoothies for guests to enjoy while connecting with the Your Reformer team
3. Goodie bags with exclusive Your Reformer offers and partner gifts from Beauty Bio, Ilia, Laura Mercier and Vitality Brands.
4. Free on-demand Pilates classes for consumers over 5 days in each city
5. A visit from the Dallas Cowboys Cheerleaders, joining a class in Uptown Dallas!
Emma also made her first US TV appearance during the Dallas leg, sharing her insights on Pilates and the benefits of mindful movement - marking an exciting milestone for the brand’s expansion into the US market.
We’re so proud to have delivered another successful US brand experience for our client, further expanding our agency’s footprint and expertise across the American market. A huge thank you to everyone who joined us at The Haven and helped bring this unforgettable series of events to life.
