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Ten Minutes by Tractor relaunch

When:

November 2019

Campaign:

Media relations and social media strategy

Results:

Australian Gourmet Traveller, Qantas Magazine, The Age and SMH Good Food, Postcards, Nine News, Seven News, and 3AW.

Highlights:

Being part of the reopening of an iconic restaurant and winery after the tragic fire in early 2018

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On Saturday 9 November, award-winning Mornington Peninsula winery and fine dining restaurant Ten Minutes by Tractor (TMBT) re-opened its doors following a lengthy hiatus from the regional Victorian dining scene.

The much-anticipated opening came 20 months after a significant fire forced owners Martin and Karen Spedding to close their beloved venue and rebuild, after 12 years of service.

Kate & Co.’s scope of work for the campaign included media relations and social media strategy.

The campaign resulted in positive publicity outcomes across print, online and broadcast media including Australian Gourmet Traveller, Qantas Magazine, The Age and SMH Good Food, Postcards, Nine News, Seven News, and 3AW.

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