schmucks bagels | launch


Schmucks Bagels engaged Kate & Co. to curate a launch event their first store, located on Guests Lane in the Melbourne CBD.

Kate & Co worked with the Schmucks Bagels team to bring the small but interchangeable space to life, by creating three areas for the event – interactive media wall, food service counter, and an outdoor courtyard with an Airstream caravan bar.

Live shrubs were trucked in to create a cosy courtyard space, fenced in by the greenery. A DJ booth provided party tunes for the night, and the branded arrival media wall came with a box of props allowing guests to snap some fun and silly shots for social. Kate & Co also commissioned bespoke, laser cut signs as part of the prop offering, with humorous one-liners such as ‘I’m A Schmuck’ and ‘Schmuckin’ Around’, which were a hit with all guests!

Photos by Anthony Licuria.