As the introduction to our PR scope, we delivered a three-day immersive experience at Hubert Estate in the Yarra Valley, bringing together motoring and lifestyle media to showcase the evolution of the Polestar 2 and preview the MY26 model. The program reflected Polestar’s sustainability-led, design-driven ethos, with end-to-end management across concept, production, logistics and on-ground delivery.
Our ongoing collaboration has given us a deep understanding of Polestar’s values, audience and the experiences that resonate most. These insights shaped the launch approach – ensuring media and talent aligned to the brand’s pillars and that execution remained thoughtful, understated and strategically focused.
This informed approach enabled us to create an authentic experience that reflected Polestar’s ethos, maximised resources and drove meaningful engagement with key audiences.
