On the 17th August 2023, it was time to Venture Beyond with Penfolds…
Our team officially launched Penfolds’ annual ‘Venture Beyond by Penfolds’ event in Sydney, with a curated guest list of 250 media, VIPs, influencers and friends of Penfolds.
Guests were transported into the depths of the ocean for an evening of adventure and discovery, while exploring newly released Penfolds Collection wines from France, Australia and California.
Fresh off his performance at Glastonbury, chart-topping UK artist, Example, headlined with his well-known fusion of electronic, rap and pop anthems. He was followed by New Zealand based DJ duo Sweet Mix Kids who took centre stage with their high energy set – the duo incorporated electronic drums and live instruments into their flamboyant live performance.
Kate & Co. PR supported the launch via guest list management, influencer relations and press office.
‘Venture Beyond by Penfolds’ then continued over the weekend in Sydney, with ticketed consumer events held on Friday 18 August and Saturday 19 August.