Here’s to wrapping another successful Moomba festival!
The KateCo. PR team was thrilled to collaborate with the City of Melbourne to bring five days of action-packed festivities to life.
Festival-goers were treated to a fantastic mix of thrilling rides, live music, delicious food & drinks, and exciting water sports by the Moomba Masters. The hilarious Birdman Rally and the iconic Moomba Parade were also highlights, making it a weekend to remember. The integration of Moomba Monarchs Sooshi Mango and festival elements resulted in outstanding media exposure across major broadcast networks, including TODAY Show, Sunrise, Herald Sun, The Age, 7News, 9News, 10News First, ABC, SBS and The Project.
By strategically leveraging both traditional and social media, we amplified the festival resulting in $18.4 million in editorial PR value and $5.6 million in social PR value.
A huge thank you to everyone who helped make this year’s event a massive success.
