Here’s to wrapping up another incredible Summer Carnival with Melbourne Racing Club.
Throughout January and February, Caulfield Racecourse underwent an exciting transformation, bringing NFL trackside to launch a Super Bowl Series – an epic fusion of racing and American football.
Across 3 major racedays – Herald Sun Caulfield Family Day, the newly introduced Sportsbet Super Bowl Monday event, and Sportsbet Caulfield Blue Diamond, racegoers and sporting enthusiast alike were treated to epic Group 1 racing, American-inspired food & drink, and an immersive NFL pitch, complete with a 4-sided Jumbotron, to bring punters closer to the action.
The KateCo. PR team was thrilled to work alongside Melbourne Racing Club to bring this dynamic series to life. Through a strategic communications approach, we amplified key brand messaging and talent integration across traditional and social media, enlisting AFL great and media personality Nick Riewoldt, former Sydney Swans footballer Josh Kennedy, Collingwood Football Club’s Mason Cox, and Melbourne-based foodie and content creator Ross James Howse (@banginsangas) – who collaborated on an exclusive flavour creation resulting in significant PR wins.
This campaign’s success wouldn’t have been possible without the incredible support of our media partners, who helped share the stories behind the brand.
