To shake things up and celebrate the Melbourne Fashion Week 2025 Program Launch, we hit the streets with the one and only winner of RuPaul's Drag Race Down Under, Lazy Susan (@mslazysusan) to hand deliver 40 of the juiciest jelly invitations to a selected list of talent and media, serving, jelly, looks and a whole lot of chaos.
This year’s theme, Come As You Are, invited everyone to be part of a citywide celebration of self-expression, and the community and creativity that define Melbourne as Australia’s fashion capital. The program features six premium runways at standout locations across the city – including the brand-new sustainable luxe retreat 1 Hotel Melbourne, the Italian artisanal dining hub il Mercato Centrale, the acclaimed Melbourne Recital Centre, the striking 101 Collins Street, Kensington’s vibrant Younghusband, and a return to crowd favourite Little Bourke Street with Emporium Melbourne.
Showcasing a mix of emerging, independent and established designers, M/FW continues its focus on sustainability and inclusivity while celebrating Aboriginal and Torres Strait Island cultures and Australia’s diverse fashion community.