7 days, 16 premium runways, multiple photoshoots and interviews managed, endless coverage clipped and fabulous fashion memories made!
We are always so grateful to work alongside the magnificent City of Melbourne team to make this one of Melbourne’s most memorable events.
With showstopping runways held in unique locations across Melbourne, our team was able to secure positive, colourful coverage across the likes of VOGUE Australia, Weekend Sunrise, Studio 10, Herald Sun, The Age, Channel 7, 9 & 10 News, ABC News, Broadsheet, Fashion Journal and many, many more.
We managed a pre-M/FW cover story in Sunday Life with our fabulous M/FW Ambassador - actress and creative rising star, Ayesha Madon - and we continued to work with an array of media and VIP guests throughout the week including Lana Wilkinson, Maxine Wylde, Ginger & Carman, Olivia Molly Rogers, Mia Fevola, Tatenda Luna, Mona Khalifa and Brooke Blurton who helped us to share the best of M/FW across both social and traditional media.
Here’s a glimpse into the wonderful week that was and the coverage achieved…