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Meatmaiden x The Rare Tour

When:

May 2025

Campaign:

Meatmaiden x The Rare Tour

Results:

Editorial coverage achieved in outlets including Herald Sun, Australian Financial Review, What’s On Melbourne, Tourism Australia, Concrete Playground, TimeOut, Urban List and Broadsheet. Broadcast coverage including ABC News, Channel 9 and Channel 10.

Highlights:

Meatmaiden also made their debut on the 101 World’s Best Steak Restaurant list for 2025, placing 91st in the world ranking. An exceptional effort and so well deserved.

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Meatmaiden successfully hosted ‘The Rare Tour’ for their first time in Australia across three sold-out nights and 500 guests through the doors to their ‘underground shrine to smoke and steak’.

Designed for steak connoisseurs and food lovers alike, Meatmaiden will offer a carefully curated menu of rare cuts and exclusive pairings, combining their bold, high-energy approach with AG’s Scandinavian steakhouse flair. Collaborating with globally renowned Restaurant AG of Stockholm (No. 9 Best Steak Restaurant in the World), together they created a one-off, four-hands dinner series that fuses Scandinavian precision with Meatmaiden’s bold, high-energy approach to steakhouse dining.

The menu consisted of their signature cocktails, the Chargarita and the Smoked Old Fashioned to start, followed by Marrow of Ox, ‘The Flintstone’, their famous Charred Octopus with Nashville Sauce & Potato Aioli and finishing off with the Stone Axe Full-Blood Wagyu Rib Eye 9+ Score.

Meatmaiden also made their debut on the 101 World’s Best Steak Restaurant list for 2025, placing 91st in the world ranking. An exceptional effort and so well deserved.

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