KateCo. PR has the pleasure of working with Mattel Asia Pacific celebration of eight decades of play – during their 80th anniversary year – including this month’s International Day of Play.
As a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and UNO, Mattel continues to inspire generations through play.
KateCo. PR has so far successfully secured major media coverage for the campaign, a few highlights being weather crosses on The Today Show, features in The Australian and B&T Australia, as well as radio show giveaways to engage families across the country.
KateCo. PR will continue to lead PR & press office activities for Mattel’s various 80th anniversary celebrations, and can’t wait to bring them to life with the Mattel team!
