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Gritty Pretty X Chanel | Colour Experience Event Series

When:

November 2018

Campaign:

Co-branded events to introduce a younger demographic to Chanel beauty products

Results:

An activation for 200+ consumers in each city, with bespoke ‘rooms’ that represented the key Chanel beauty products

Highlights:

Working with a brand so synonymous with luxury

Back to Projects

Australian beauty website Gritty Pretty approached Kate & Co. to produce and execute a three-part experiential event series – Colour Experience – in collaboration with iconic fashion and beauty brand CHANEL.

The events took place on Thursday 22 November (Melbourne), Tuesday 27 November (Sydney) and Thursday 29 November (Brisbane).

Kate & Co. commissioned a builder to create two bespoke standalone rooms, where Classic Red and Nude CHANEL lip products were heroed. The rooms were designed with the capability to be constructed and dismantled at each location.

Kate & Co. worked closely with Gritty Pretty Founder and CEO Eleanor Pendleton, and her editorial and events team on the project.

@gritty_pretty @chanel.beauty #GrittyPrettyxCHANEL

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© 2023 Kate & Co. PR
Site by Krull D+A
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