This year, the KateCo. PR team had the absolute pleasure of working with Golf Australia to help launch The 19th Fan Experience – a new space, where world-class golf meets lifestyle and entertainment – at the 2024 ISPS HANDA Australian Open Golf.
To help build awareness and drive talkability around this new offering, the team collaborated with Golf Australia to deliver a comprehensive communications strategy, amplifying key brand messaging and talent integration across traditional and social media channels. Engaging media personality and avid golfer, Rebecca Judd, as a Friend of The 19th, was a key part of the campaign, helping to highlight Golf Australia’s efforts to engage new audiences and broaden participation across younger and more diverse demographics.
A big thank you to the Golf Australia team – Jeremy Francis, Josh Marton, Jess Cook, and Alanna M. – and to our media friends for supporting the storytelling behind this exciting launch.
A little look back on the last 3 months…
