Brisbane’s West End is getting even hotter with the official opening of the first interstate CorePlus Studios in Australia!
The rapidly expanding brand opened 22 studios within four years in Victoria, with more than 2% of the population a member at CorePlus. 2023 saw over 1.2 million class visits, including 782,279 Hot Mat Pilates classes and 428,268 Reformer classes, with the Hot Mat Pilates phenomenon taking fitness lovers by storm in Victoria, and now Queensland too!
KateCo. PR recently flew to Brisbane to manage a pre-launch event, which offered Brisbanite’s a sneak-peak into the space, and introduced CorePlus to locals with a sweaty Hot Mat Pilates sesh, followed by delicious Acai Bowls by Nautical Bowls Australia.
CorePlus West End offered locals unlimited free classes during the studios opening week across Hot Mat Pilates, Reformer Pilates and Hot Yoga, which our team also pushed out via a strategic editorial campaign.
