Straight from our TV screens and into the Coles Group kitchen, some of Australia’s most loved home cooks, MasterChef Alumni and My Kitchen Rules faces joined forces in a Mystery Box challenge, in celebration of the launch of Coles latest collectables campaign. The Mystery Box challenge saw eight teams compete as they fried, boiled, steamed, infused and heckled their way to the finish line and plated up dishes fit for Judges and Coles Ambassadors, Courtney Roulston and Michael Weldon.
Teams used the new Masterchef cookware to create their masterpieces and noteworthy competition included Anna Heinrich and her mum Jude, as well as Julie Goodwin, Morgan Hipworth, Diana Chan and Ash Pollard. Arrnott Olssen and David Vu of MKR and Julia Tanevski and Marina Karris from Taste were crowned the winning team with their Middle Eastern inspired seared salmon.
Kate & Co. PR were responsible for the guest list, engaging talent and achieving media coverage for the campaign.