On Tuesday, 28th June, Coles Supermarkets together with Warner Bros. Entertainment Consumer Products brought magic to the aisles with the launch of their latest collectable campaign, Magical Builders. Inspired by the Wizarding World, Magical Builders is one of the biggest and most sustainable collectable programs Australia has ever seen.
Held at the Princess Theatre, home of Harry Potter and the Cursed Child (Australia), Kate & Co. PR hosted key media and influencers, providing them with an exclusive look at the world-first collectable range. Guests were treated to a dazzling performance from the cast of Harry Potter and the Cursed Child, as well as an interactive Q&A discussion with Coles Chief Marketing Officer, Lisa Ronson, Vice President at Warner Bros. Consumer Products, Andrew Bromell and some Harry Potter superfans. Guests in attendance included Silvana Philippoussis, Abby Gilmore, Rachel De Oliveira, Sneza Jovanovic and Victoria Latu.
Kate & Co. PR supported across press office, securing nation-wide coverage with key broadcast, online and trade outlets including Herald Sun, Channel 7 News, 10 News First, 2GB, Kidspot.com.au, Mouths of Mums, Canstar Blue, AdNews Australia and more.