Our beauty team headed to Sydney to roll out the launch of Cancer Council's brand new SPF Skincare range in partnership with Vitality Brands, where sun protection meets skin performance. Working closely with Lenzo the team delivered on the brief to elevate this new offering complementing the brands updated formula and packaging, ensuring there was multiple call outs and key messages across the stunning space at The Boat House, Rose Bay.
In addition to the glorious florals, SPF selfie mirror, delicious coffee and bespoke juices that complemented the two hero products from the face range, guests were invited to check out the unique gifting suite that encouraged self-selection across the new ranges as well as brand favourites for the whole family.
The morning started with an incredible welcome and introduction from Marlee Silva, leading to an insightful panel discussion with Cancer Council sunscreen ambassador Chloe Morello, brand partner Laura Byrne and Tess Moshakis Vitality Brands Marketing Manager, to officially launch this season’s innovative face and kids SPF offerings.
Guests included : Ash Pollard, Holly and Jimmy Nicholson, Francesca Hung, Jo Fleming, Michelle Wong, Alex Davidson and Sydney’s Crème de la crème of beauty and lifestyle media.
Always read the label. Follow the directions for use. Sunscreen is only one component of sun protection. Reapply every two hours and avoid prolonged sun exposure. Use five methods of sun protection: protective clothing, eyewear/sunglasses, a broad-brim hat and shade.
