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Australian Open Golf 2025

When:

November-December 2025

Campaign:

Australian Open Golf 2025

Results:

The campaign achieved 7.6M in editorial reach, $5.8M editorial PR value, 1.67M social media reach and $133K social earned media value.

Highlights:

Appointing Demi Brereton as the Crown Australian Open Ambassador, who brought a fresh “golf meets fashion” lens to the event, to securing lifestyle coverage, shaping The 19th media launch and hosting media and VIPs throughout the tournament and the new gala.

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That’s a wrap on 2025 Crown Australian Open – now officially the most attended golf event in Australian history!

This year, we teamed up with Golf Australia again to put the fan experience at the heart of the tournament, helping The 19th establish itself as the place to be in its second year.

From appointing Demi Brereton as the Crown Australian Open Ambassador – who brought a fresh “golf meets fashion” lens to the event, to securing lifestyle coverage, shaping The 19th media launch and hosting media and VIPs throughout the tournament and the new gala – we were there every step of the way!

The result? The AO was firmly positioned as the first must-visit event of the summer, blending world-class golf with premium food, drinks, live entertainment and family fun. Exactly where sport and culture meet.

It was great collaborating with all Australian Open Golf partners including Crown, Coles, Isla Vodka, Adidas, Callaway and Liquorland.

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