OASIS FAIRFIELD LAUNCH
Oasis, a family-owned Middle Eastern café, bakery and grocery destination engaged Kate & Co. to help launch their second Melbourne store in Fairfield.
As part of the campaign, Kate & Co. worked closely with Oasis to host an intimate dinner to introduce key food media and bloggers to the new venue before the official grand-opening event on Saturday 15 June.
Guests were welcomed with arrival drinks and canapés, followed by a guided tour of the grocery store by one of Oasis’ knowledgeable team members. Guests were then invited upstairs to the private event space for a three-course dinner, tables filled with bountiful Middle Eastern share plates, and treated to a live cooking demonstration by Oasis founder and former head chef, Marwa Makool, who prepared her famous roast organic chicken breast in Yalateef (spice paste) with a grain and nut salad.
During the night, a selection of classic and new Oasis dishes were served, including artisan flatbread and homemade hummus, slow roasted pomegranate lamb and kateyef, Persian spice fish with fatteh, traditional tabouli salad, Turkish Delight and Lebanese doughnuts.
Journalists from Good Food, AFR Life and Leisure, Domain Review, Broadsheet Melbourne and Concrete Playground Melbourne attended, as well as food influencers, with a combined reach of over 300,000 followers. Kate & Co. secured over 70 Instagram posts from the event.
Photos: Arianna Harry