KLOOPR: SIGNING CEREMONY AND BETA LAUNCH
Kate & Co. was commissioned by Kloopr, Australia’s first food delivery app with a conscience, to conduct a two-phase media relations and events campaign.
The first phase was a signing ceremony event, where representatives from official partner Foodbank Victoria, supported by Bank of Melbourne, signed an official partnership agreement in front of an audience of industry and government representatives. Kate & Co. secured an exclusive story with Channel 9 News, which helped to create buzz around the story of Kloopr.
Phase two involved a launch event at a partner restaurant in the Melbourne CBD, where media and industry guests celebrated the official beta launch of #kloopr. A media relations campaign also accompanied the event.
Photos: Carly Ravenhall (Signing Ceremony) and Gareth Sobey (Launch)