HARRIS SCARFE SPRING / SUMMER 19 LAUNCH
On a beautiful Sydney morning, Kate & Co. hosted media, stylists and VIP guests at The Atrium, The Grounds of Alexandria to launch Harris Scarfe’s Spring / Summer homewares and apparel collections.
All Harris Scarfe ambassadors were in attendance, with the lunch hosted by Harris Scarfe fashion ambassador Kylie Gillies, alongside fellow ambassadors Barry Du Bois, Poh Ling Yeow, and designers Shaynna Blaze and Jane Lamerton.
Guests were treated to bubbly and canapés on arrival, before enjoying a curated 3-course meal underneath the lush floristry of The Atrium. The lunch also featured a short runway parade, styled by celebrity stylist Donny Galella, where guests were shown 18 key looks from the upcoming Spring / Summer ranges across men’s and women’s fashion. The parade also included an exclusive sneak peek of Jane Lamerton’s first collection for Harris Scarfe, arriving in stores and online in October. On departure, all guests were given a melting moment, baked with love by resident associate and Cooking Club ambassador Poh Ling Yeow.
For the lunch, Kate & Co.’s scope of work included event management and talent management, guest list, media relations and a strategic social strategy to promote awareness and engagement around the launch.
We were thrilled to secure pre-event coverage across The Daily Telegraph, Herald Sun and Adelaide Advertiser Confidential. Post event, we secured front-page coverage of ambassador Poh Ling Yeow of The Adelaide Advertiser and in Confidential, a write-up on Jane Lamerton’s new range. Coverage was also secured across The Daily Mail, Yahoo 7, the Herald Sun (Online), which was syndicated nationally across News Corp and The Sunday Telegraph Insider social pages
Key guests in attendance included all Harris Scarfe ambassadors and designers, 2019 MasterChef winner Larissa Takchi, Chyka Keebaugh, and Heather Maltman.
The following day, Kate & Co. were also pleased to host media, influencers and stylists to La Porte Space for Harris Scarfe’s Spring / Summer 19 showings. Spokespeople from the Harris Scarfe team walked guests through the key trends and products across homewares and apparel.
Photos: Luke Latty