In this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer.

Discover the origins of Taryn's groundbreaking influencer-aligned ventures and the foresight that propelled her into the influencer marketing space, while also gaining insights into the evolving influencer landscape.

During the episode Taryn reveals the the intricacies of gifting influencers and how to navigate the balance between contra and paid arrangements. She also offers invaluable advice for PR professionals on optimizing gifting strategies.