In today’s penultimate episode of Season 4 of The Press Office, our host Marisa Jayne is joined by Tik Tok superstars, Luke & Sassy Scott, in this not-so PG chat.
With almost 4 million followers across Tik Tok and Instagram, Luke & Scott O’Halloran are two of Australia’s most followed stars on social media - as Marisa says, “if you haven’t heard of them, you must be living under a rock.”
They count Rita Ora, Selena Gomez and The Osbourne family as super fans (in fact they have a group What’s App chat with the Osbournes) and they have amassed a dedicated legion of fans thanks to their hilarious videos, pranks and of course Scott’s very ‘sassy’ reactions to Luke’s pestering.
The brother’s journey to social media stardom began back in Covid-19 lockdown when Luke was kicked out of his Melbourne rental when the owners decided to sell. Scott and his husband, Marcus, took Luke in and from there the brother’s online banter began.
Luke sent a nude to his brother Scott (for the laugh) and the reaction video went on to garner over 2 million views, so Luke kept doing things to annoy Scott and uploading them to his Tik Tok channel.
For Scott, he took very little notice of Luke’s new-found interest in creating Tik Tok content until, he says, “I was at cafes, and people were waving at me and smiling at me. People started being so nice to me, they would wave and open doors for me. I was like what the f*** is going on.”
It was then that Luke admitted, “Scott, you’re kind of a big deal on Tik Tok.” (Although Luke disputes whether he would have fed into Scott’s ego with such a statement…)
The duo’s following continued to grow in an organic way.
Scott explains, “People say ‘you blew up overnight’ but Luke has been annoying the shit out of me for 34 years. We haven’t changed but the world around us has completely changed.”
The brothers have recently launched their own podcast, aptly named ‘Luke and Sassy Scott’, which is a limited season production via Listnr. They explain that they are producing short and sharp 20 minute episodes.
“We only ask for one minute of your day on Tik Tok so to try to convert people to come for an hour podcast, less is more, 20 minutes gets people coming back for more,” says Scott.
Scott and Luke share with Marisa their advice for aspiring content creators, their favourite PR event (a must-listen for any fans of The Summer I Turned Pretty series!), how their fast rise to fame has also come with a side of overwhelm, their take on “imposter syndrome” and how it feels to know the content they share, “makes people feel joy, escapism, laughter, and happiness.”