Lily Baker is the very talented and very ambitious Founder and Director of LMB Management and LMB Group. LMB manage some of the country’s biggest influencers (think Rozalia Russian, Rebecca Harding, Elliot Garnaut) as well as some of TikTok’s most engaging talent.

Lily talks to us about finding the perfect talent for a campaign, and gives some great insights into the platform of the moment, TikTok.