Join Kate Keane, Founder & Director of KateCo. PR, and The Press Office host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.

Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagement and impact.