In this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to further build on last week’s episode with renowned journalist, Kim Wilson, as they dive deeper into the crucial role of fostering strong relationships with journalists.

The discussion sheds light on the intricacies involved in PR strategy and the importance of maintaining solid media connections, while Kate also shares her expert knowledge on crafting effective public relations plans and constructing a robust media matrix.

Tune in via your favourite podcast app and gain valuable insights into the world of PR planning and media relationships.