Explore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionising the media industry and how exactly you can use it in PR.

Join Marisa and Kate as they discuss the role of AI in PR, how KateCo. PR has set standards and guidelines within their agency, and practical tips for using ChatGPT. Learn how to use AI for generating headlines, thought starters and social media captions while also being mindful of plagiarism.

Kate also share a list of pros and cons of integrating ChatGPT into your PR work, which is an important listen if you are considering implementing it into your practice.