On today’s episode of The Press Office with Kate & Co. PR our host Marisa chats with Jordan Turner, a specialist content creator in the menswear space showcasing his impeccable style and embodying his love of art, music and books.
Jordan’s content creation journey began with what he calls a, “bizarre moment,” eight or so years ago when his best friend pulled over in the car on their way to get cupcakes, and called him out on what he was doing with his life.
At the time, ‘Fashion Bloggers’ was on TV and he was really inspired by what they were doing so he started a WordPress, became a PT, worked as a transcriber for National Geographic, and worked at the Business School for Entrepreneurs – using these jobs to fund buying clothes, working with photographers and creating content.
When he started his journey as Mr Turner he says, “there were five guys (in Australia) at the time and everyone was doing suits…and I was the only person doing street style and it happened pretty organically from there.” His first job was with Uniqlo and since then he regularly works with the likes of Dior, Prada and Valentino.
Jordan talks to his love of content creation and what inspires him; “when I’m putting something together, one of my major ways to get inspiration is through feeling,” he explains. Jordan goes on to talk about how he listens to new albums and thinks about how it makes him feel, and what visuals come up that represent the music and songs he loves. Jordan also finds inspiration through literature, and characters in books such as Oscar Wilde’s ‘The Picture of Dorian Gray’ to which he shot an editorial with Dior suiting embodying the character.
Jordan proudly shares with Marisa, that this year marks the first time he has focussed on Mr Turner full time, he’s also working on a Substack with writer Bri Lee where he’s making a video series interviewing creatives in their creative spaces that will drop monthly.
Jordan shares his tips on becoming a successful content creator saying, “don’t waste time on perfecting things, just get it up there and make it look better as you go.”
To hear more on Jordan and his fascinating creative process, please tune into The Press Office with Kate & Co. PR on all your podcast platforms.