Well regarded freelance journalist, Jane Rocca writes for both traditional and digital media across many titles in Australia including Sunday Life Magazine, Domain National, Domain Review, Good Weekend and New York Times Australia.

A lover of the music scene and all things fashion, Jane also writes long format stories as well as entertainment, home and profile pieces.

In her interview, Jane discusses how the media industry has evolved in relation to the rise of digital and social media and shares her honest opinion about what makes a great PR and journalist relationship.