Bec and Marissa cemented themselves as two of Australia’s OG fashion influencers when they started their popular Twice Blessed blog over 12 years ago, while studying Marketing and Communication Design.
The blog was initially an outlet to explore their passion for fashion and styling, and to show potential employees what they could do in the digital marketing space. They explain, “it was back when blogging was really having a moment, the likes of Gary Pepper Girl and Harper & Harley were setting the scene.”
The dynamic duo quickly developed a devoted following across their blog and Instagram channel thanks to their chic, tailored style, which has led to work with high-end brand’s including Tods, Longines, Oroton, Louis Vuitton and Coach.
Bec and Marissa share their career highlights to date and reminisce about being hosted by Tods at Milan Fashion Week, “to be sitting at a global runway show, front row, watching Kendall Jenner walk past you, being paid by a global brand was such a humbling and amazing experience.”
The two have organically built their Instagram to over 157,000 followers, and more recently have created their Tik Tok platform which now has over 160,000 followers.
They said of the two platforms, “Instagram used to be our main traffic source, it’s more polished and pretty, but Tik Tok has just exploded.
“We offer different kinds of content across both platforms. Tik Tok is more about sharing our personality, it’s just ourselves and we can tap into the old YouTube vlog style content to connect in a real and tangible way. There is more of an unfiltered lens - I’m not editing this photo, I’m not posing perfectly like on Instagram.”
As their combined career evolved, the two looked ahead and considered, “what’s next for us to create a sustainable and long-lasting career?”
Enter MAJR, Bec and Marissa’s new fashion label, designed to help women feel “beautiful, honoured and confident.” They wanted to fill a gap in the market that they and their followers had identified from personal experience.
They explain, “finding tailored pants that actually fit. We knew our community had the same pain point as us so we thought, let’s make the solution ourselves.”
They describe the pieces in their debut collection as “workhorse wardrobe staples,” designed to “last a long time, wash well and hold their integrity.”
“Fashion for us is very linked to our identity… I wear a blazer because it makes me feel empowered and strong and worthy and beautiful.”
For more from Bec and Marissa, tune into this episode of The Press Office by Kate & Co. PR.