Hot off the press: Kate & Co. PR is thrilled to announce their newest client, Christina Exie, adding yet another client to their Retail and Consumer portfolio.
We couldn’t be more proud to be collaborating with Christina, who is known for her success on Project Runway in 2012 and 10 years later is the successful Founder and Creative Director of Australian athleisure brand, Exie.
After less than a year of building her e-commerce business, Exie Studio, the brand’s vision was recognised via a partnership with the renowned Accent Group. Christina now has multiple retail stores across Australia and is proven to be at heart, an entrepreneur.
“During the 7 years between closing my first brand until launching EXIE, I had an itch to reopen my brand and work for myself again. EXIE is a fusion of my two greatest loves; fashion and sport. After working in Germany for a year, I returned to Australia in 2019 with the drive to start my own brand again, and when noticing I couldn’t afford the stylish activewear on offer I decided to make some for myself. This in turn became the beginning of EXIE” says Christina Exie.
To learn more about Christina’s business journey, we sat down with the incredibly inspiring entrepreneur to hear all about how she created her own activewear label and her tips for success in business.
What do you love most about being an Entrepreneur and Creative Director?
It brings me joy to create a vision, bring it to life and evolve it on the business journey. Having complete ownership of the creative vision whilst collaborating with others to come up with new ideas and get other perspectives is a lot of fun.
Where do you get your inspiration from?
From people. I like to watch what people wear, how they behave and what trends are bubbling up.
What are some of your favourite pieces you have created?
One of my first designs for EXIE was the “Blade” set. I was exploring ‘hyper-texture’ for the first time and put countless hours into it. It’s been my favourite since it was released in October 2021. Of course, I’ve repeated it in a few colours since its first release.
What was your most memorable experience from Project Runway?
When Alex Perry tried on my leather moulded belt which was an accessory part of the final look of my final collection. This was behind the scenes and not on camera. He is really fun and I enjoyed seeing him do goofy things like this. The most personal memorable experience was winning. I didn’t plan or think I could win, so when I did it was a surreal outer-body feeling.