THE KNOW


 

KATE & CO. STARTS 2018 WITH EIGHT NEW ACCOUNTS


10 January 2018

Independently owned public relations agency, Kate & Co. Publicity and Events, is thrilled to announce eight new business wins across its fashion, food and lifestyle portfolios. The accounts include Witchery, San Pellegrino, Acqua Panna and Perrier, Virgin Australia at VAMFF, JAGGAD Portsea Polo, HaagenDazsSimone Pérèle Valentine’s Day and Spring Summer ‘18 campaigns, high-end shoe brand Phare and Shira Kramer Physiotherapist – ‘Restore Your Core’ launch.

The agency has secured the Witchery public relations retainer for 2018 and will also be driving talent procurement, public relations and influencer engagement for the brand’s annual White Shirt Campaign for the Ovarian Cancer Research Foundation (OCRF), which is celebrating it’s 10th year.

Kate & Co. has also been appointed as the retainer agency for San Pellegrino, Acqua Panna and Perrier, driving media relations, influencer engagement and leveraging the brands’ various sponsorship platforms, while also managing the San Pellegrino and Perrier social media accounts.  

After successfully working with Virgin Australia on their VAMFF sponsorship in 2017, the agency will once again be partnering with the airline to drive public relations and social media around their involvement in the 2018 Virgin Australia Melbourne Fashion Festival.

The agency is also working with activewear brand, JAGGAD, on guest list management and media relations for their VIP marquee at the upcoming Portsea Polo. 

In addition, the agency is supporting Haagen Dazs’ Australian Open sponsorship, including managing the upcoming announcement of Haagen Dazs’ newly appointed global ambassador. 

Kate & Co’s Sydney office will continue to work with lingerie brand, Simone Pérèle, to drive media relations for the new Spring Summer range, including a focus on Valentine’s Day media coverage.

The agency will also be working on a media relations campaign with high-end shoe brand, Phare, created by Petrina Hare, former accessories director for Scanlan Theodore and Mimco. 

In the health space, the agency is working with women’s health physiotheraptist, Shira Kramer, (who has worked closely with Bec Judd and Sophie Cachia during their pregnancies and post-natally) to launch her new online post natal recovery program, Restore Your Core. 

Kate & Co. Co-Director, Kate Bensimon said the agency has experienced signigicant growth over the past twelve months, having acquired some of Australia’s most well-known brands, underpinned by an employment drive and new Melbourne headquarters.

“2018 is already shaping-up to be one of our biggest years to date, said Bensimon. 

“We have some of the best publicists in the business working for us. They’re passionate about what they do, and it’s showing in their work.

“We’re proud of where Kate & Co. is going, and look forward to rolling-out these campaigns over the coming weeks and months.”

Kate & Co. Publicity and Events is a full service public relations agency with offices in Melbourne and Sydney. The agency specialises in food, fashion, lifestyle and events and has clients including Lavazza, Cotton On Kids, Cecconi’s, Palermo & San Telmo, East 9th Brewing, Eastland (QIC GRE) and Novo.