THE KNOW


 

KATE & CO. CELEBRATES PARTNERSHIP WITH AUSTRALIAN TURF CLUB


July 8th, 2019

Kate & Co. Publicity and Events is thrilled with its most recent business win – a partnership with the Australian Turf Club (ATC).

The Australian Turf Club is at the heart of Sydney racing, and has been in operation since 2011 when the Australia Jockey Club and the Sydney Turf Club merged. The ATC now owns all four major Sydney racecourses; Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park.

Kate & Co. have been chosen to develop and manage a comprehensive and strategic public relations campaign that will embody the premium ATC ethos steeped in heritage and tradition within the Australian racing industry.

The agency will position the Australian Turf Club as the most desirable destination for thoroughbred racing, events and hospitality in Australia, via aspirational story-telling to attract local Sydney-siders, loyal ATC Club members, and passionate interstate and international race-goers alike. Starting with the launch of the 2019 Everest Carnival, featuring the world's richest turf race worth $14million, The TAB Everest; to be hosted at Royal Randwick on October 19.

As part of their responsibilities with the ATC, Kate & Co. will manage local and international VIP guests, brand ambassadors, influencer content creation, and ongoing ATC media partnerships.

Kate & Co. will also formulate a strategic media relations campaign in the lead up to and during key racing carnival periods encapsulating the world-class ATC experience under the key pillars of racing, fashion, hospitality and entertainment.

Kate & Co. Managing Director, Kate Keane, says the agency is extremely proud of this recent achievement.

“This new partnership with the ATC is a true reflection of our talented team and the passion that we have within the agency for all that Australian racing represents. Winning ATC is a testament to our hard work and reflection on our ever-growing client portfolio” said Keane.

Independently owned, the agency celebrated its 10th Anniversary in April, 2019. After launching in Melbourne in 2009 and then expanding into Sydney during 2017 Kate & Co. has built a premium portfolio of both international and national clients.