THE KNOW


 

KATE & CO. OPENS NEW ZEALAND OFFICE


July 2018

Independently owned public relations agency, Kate & Co. Publicity and Events, is thrilled to announce five new business wins across its fashion and lifestyle portfolios. The accounts include Witchery, Virgin Australia for VAMFF, Simone Péréle Valentine’s Day and Spring Summer ‘18 campaigns, high-end shoe brand Phare and Shira Kramer Physiotherapist – ‘Restore Your Core’ launch.

The agency has secured the Witchery public relations retainer for 2018 and will also be driving talent procurement, public relations and influencer engagement for the brand’s annual White Shirt Campaign forthe Ovarian Cancer Research Foundation (OCRF), which is celebrating its 10th year.

After successfully working with Virgin Australia on their VAMFF sponsorship in 2017, the agency will once again be partnering with the airline to drive public relations and social media around their involvement in the 2018 Virgin Australia Melbourne Fashion Festival.

Kate & Co’s Sydney office will continue to work with lingerie brand, Simone Péréle, to drive media relations for the new Spring Summer range, including a focus on Valentine’s Day media coverage.

The agency will also be working on a media relations campaign with high-end shoe brand, Phare, created by Petrina Hare, former accessories director for Scanlan Theodore and Mimco.

In the health space, the agency is working with women’s health physiotherapist, Shira Kramer, (who has worked closely with Bec Judd and Sophie Cachia during their pregnancies and postnatally) to launch her new online post-natal recovery program, Restore Your Core.

Kate & Co. Co-Director, Kate Bensimon said the agency has experienced significant growth over the pasttwelve months, having acquired some of Australia’s most well -known brands, underpinned by an employment drive and new Melbourne headquarters.

“2018 is already shaping-up to be one of our biggest years to date, said Bensimon.“We have some of the best publicists in the business working for us. They’re passionate about what they do, and it’s showing in their work. We’re proud of where Kate & Co. is going, and look forward to rolling-out these campaigns over thecoming weeks and months.”

Kate & Co. Publicity and Events is a full service public relations agency with offices in Melbourne and Sydney. The agency specialises in food, fashion, lifestyle and events and has clients including Lavazza, Life- Space, Cotton On Kids, Cecconi’s, Palermo & San Telmo, East 9th Brewing, Eastland (QIC GRE) and Novo.